I’m the Director of Business Psychology and Growth at Turning Point and the Founder of Growth Kiflayim.

Drawing on a master’s in Organizational Psychology, a decade running a multi-million-dollar marketing agency, and years of consulting for Israel’s largest companies and banks, I guide founders, family businesses, and leadership teams through pivotal transitions.

My work blends behavioral insight with proven growth strategy: freeing companies from owner dependency, rewiring limiting mindsets, and turning businesses into thriving, transferable assets. If you’re ready for your turning point—personally or professionally—let’s connect.

Or, see some of my most recent articles below.