Hi there, thanks for reading more about me.

I’m a business psychologist who thrives at the intersection of human behavior and enterprise growth. After earning my master’s in Organizational Psychology, I spent the early part of my career lecturing on motivation, empathy, and outcome-based thinking while leading OD initiatives for major banks and corporations.

I later built and ran a multi-million-dollar marketing agency that connected Israeli brands with pro-Israel audiences worldwide.

Current Focus

As Director of Business Psychology & Growth at Turning Point, I guide owners and leadership teams through intensive, results-guaranteed programs—freeing companies from owner-dependency, rewiring limiting mindsets, and installing systems that turn businesses into transferable assets.

I’m also the founder of Growth Kiflayim, where I deliver HR and business-development consulting, executive coaching, and workshops that help leaders hit ambitious goals without sacrificing balance. In parallel, I serve as a strategic advisor to Israel365 Media, applying a decade of experience to shape growth strategy, media buying, and fundraising for brands such as EL AL, My Heritage, Yad Vashem, and the Knesset.

Advisory & Teaching Highlights

My recent advisory work includes shaping the go-to-market approach for the AI-driven startup SDR-AI and evaluating deep-tech investments at New Gate Capital.

Earlier, I taught university courses on motivation and empathy, deployed outcome-thinking frameworks at the OD firm Tmurot TPS, and managed a 20-mentor career-development program for Yedidut Toronto.

Across each role, I’ve kept a consistent focus on the human factor—helping individuals and organizations align purpose, performance, and culture.

What Drives Me

Whether I’m mapping a growth roadmap for a founder, unpacking behavioral data in a marketing campaign, or coaching executives toward healthier mindsets, my mission is simple: when people thrive, businesses soar.

If you’re ready for a transformative turning point—personal or professional—I’d love to explore it together.

Partners I Enjoyed Serving

Services

PERSONAL AND TEAM GROWTH: Unlocking your personal and team’s full potential.

  1. Holistic life goals for founders and building a 3-month vision for success.
  2. Team hierarchy with clear roles and responsibilities.
  3. Creating the right work-life balance for leaders. 
  4. Executive Leadership 1 on 1 sessions and dealing with career changes.
  5. Engaging HR workshops and lectures.

GROW YOUR BUSINESS: Unlocking your business’s full potential

  1. Pipeline development and best practices with sales.
  2. Great pricing and negotiation strategies.
  3. Effective storytelling of your Unique Selling Proposition (USP).
  4. Revenue diversification strategies.
  5. Tailored business workshops and lectures.

Social Media Links

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The End

To keep reading, visit my blog here for my latest articles.